CAJ | 학술논문

为了深入探索体育产业商业运行，启发现实黑龙江省体育产业发展思路，通过文献资料法、逻辑分析法等研究方法，对黑龙江体育产业商业运行进行研究。研究结果表明，黑龙江体育产业商业运行可以从模式设计入手，注重参与主体能动性和政府有效规制，现实运行中需要供给有效制度、建立相容性环境和培养各参与主体的微观意识形态。
위료심입탐색체육산업상업운행，계발현실흑룡강성체육산업발전사로，통과문헌자료법、라집분석법등연구방법，대흑룡강체육산업상업운행진행연구。연구결과표명，흑룡강체육산업상업운행가이종모식설계입수，주중삼여주체능동성화정부유효규제，현실운행중수요공급유효제도、건립상용성배경화배양각삼여주체적미관의식형태。
In order to explore sports industry commercial operation, and enlighten realistic sports industry deveopment in Heilongjiang province, through the methods of literature review, logical analysis and so on, this paper studiesthe sports industry commercial operation in Heilongjiang province. The result shows that sports industry commercial operation in Heilongjiang province may start with pattern design, pay attention to attender＇ s positivity and the government effective regulation, need supply efficiency institution, establish harmonization circumstance and cultivate microcosmic ideology of every attender.