CAJ | 학술논문

以北京、天津和河北廊坊三地的葡萄酒消费者为调查对象，通过随机抽样问卷调查，得出该地区消费者对葡萄酒及酒庄旅游的认知及消费倾向：通过近年来政府及企业对葡萄酒及葡萄酒文化加强宣传，消费者对葡萄酒的认识正逐渐提高；京津冀地区的消费者对葡萄酒及酒庄旅游充满了极大的热情，且大部分消费者表示，如果交通便利，都会选择尝试酒庄旅游，并且都愿意在酒庄进行不同层次的消费。
이북경、천진화하북랑방삼지적포도주소비자위조사대상，통과수궤추양문권조사，득출해지구소비자대포도주급주장여유적인지급소비경향：통과근년래정부급기업대포도주급포도주문화가강선전，소비자대포도주적인식정축점제고；경진기지구적소비자대포도주급주장여유충만료겁대적열정，차대부분소비자표시，여과교통편리，도회선택상시주장여유，병차도원의재주장진행불동층차적소비。
Consumers in Beijing, Tianjin and H ebei had accepted random sampling questionnaire survey on their recognition and consume propensity to grape wine and chateau tourism. The survey results were as follows： Although consumers＇ recognition to grape wine was not so good, their knowledge about grape wine kept increasing gradually with more publicity on grape wine and grape wine culture in daily life promoted by wineries and the government; Consumers showed great enthusiasm for chateau tourism and most of them were： willing to try chateau tourism and spend money at all levels in chateau if the transportation was convenient.