江苏广播电视大学学报
江囌廣播電視大學學報
강소엄파전시대학학보
JOURNAL OF JIANGSU RADIO & TELEVISION UNIVERSITY
2011年
6期
58-61,76
,共5页
网络团购%规模经济%信息不对称%价格歧视
網絡糰購%規模經濟%信息不對稱%價格歧視
망락단구%규모경제%신식불대칭%개격기시
network group-purchasing%scale economy%information asymmetry%price discrimination
自groupon.com成立以来,我国的网络团购以空前的复制速度迅速发展。网络团购的存在和盛行有着自身的经济原因。网络团购的产品具有边际成本小、规模经济的特点;价格歧视和网络团购的广告效应能给厂商带来巨大的利润空间;闲暇效应和类聚效应使得消费者乐在团购中。未来的网络团购将是电子商务巨头与同时具备＂市场条件＂和＂产品条件＂的厂商的强势联合。
自groupon.com成立以來,我國的網絡糰購以空前的複製速度迅速髮展。網絡糰購的存在和盛行有著自身的經濟原因。網絡糰購的產品具有邊際成本小、規模經濟的特點;價格歧視和網絡糰購的廣告效應能給廠商帶來巨大的利潤空間;閒暇效應和類聚效應使得消費者樂在糰購中。未來的網絡糰購將是電子商務巨頭與同時具備＂市場條件＂和＂產品條件＂的廠商的彊勢聯閤。
자groupon.com성립이래,아국적망락단구이공전적복제속도신속발전。망락단구적존재화성행유착자신적경제원인。망락단구적산품구유변제성본소、규모경제적특점;개격기시화망락단구적엄고효응능급엄상대래거대적리윤공간;한가효응화류취효응사득소비자악재단구중。미래적망락단구장시전자상무거두여동시구비＂시장조건＂화＂산품조건＂적엄상적강세연합。
Group-purchasing online in China has developed rapidly since the establishment of groupon.com in 2008.The popularity of network group-purchasing is attributed to many economic reasons.Low marginal cost and scale economy are the main characteristics of the group-buying products;price discrimination and advertisement can bring manufactures huge profit;leisure effect and convergence effect make consumers to enjoy group-buying.In the future,network group-purchasing will be a combination of E-business magnate and enterprises with both ＂market condition＂ and ＂product condition＂.
