CAJ | 학술논문

乡村旅游产品与体验经济有天然的耦合性，满足了旅游者对五种类型体验活动的要求。从体验经济视角出发，分析体验型乡村旅游产品的价值缺失表现，构建产品开发模式，从彰显个性化、增强可参与性、整合相异感官刺激、满足目标群体的层次结构、提高服务品质五个方面提出有针对性的产品开发策略。
향촌여유산품여체험경제유천연적우합성，만족료여유자대오충류형체험활동적요구。종체험경제시각출발，분석체험형향촌여유산품적개치결실표현，구건산품개발모식，종창현개성화、증강가삼여성、정합상이감관자격、만족목표군체적층차결구、제고복무품질오개방면제출유침대성적산품개발책략。
The natual coupling between rural tourism product and experience economy exactly satisfies the tourists on the five styles of experience. Through analyzing the missing experience value on the current experience -type rural tourism products based on experience economy, a pattern of the development of rural tourism products is built. Based on the pattern,thepaper proposes a series of targeted product development stratey including reflecting the personality,enhancing the participation,multi - sensory stimulation,strengthening the integrity、 improving service quality.