CAJ | 학술논문

比较是一种认识事物的重要方法,就是了解和确定事物之间的异同和高下。通过比较,可以更好地把握事物的性质和特点。通过比较广告图形语言的类别、表现、形象的共性和个性,把握广告图形语言的实质。
비교시일충인식사물적중요방법,취시료해화학정사물지간적이동화고하。통과비교,가이경호지파악사물적성질화특점。통과비교엄고도형어언적유별、표현、형상적공성화개성,파악엄고도형어언적실질。
Comparison is an important approach to the understanding of things,meaning to understand and determine the similarities and differences,the relative superiority or inferiority of things.By way of comparison we can achieve a better understanding of the nature and characteristics of things.Then,by way of comparing the typology,performancesy,image’s common charactersy and individual charactersy of an advertisement’s image language,we can grasp the essence of an advertisement’s image language.