计算机系统应用
計算機繫統應用
계산궤계통응용
APPLICATIONS OF THE COMPUTER SYSTEMS
2009年
6期
210-215
,共6页
paradigm%evolvement%innovation
The theory of services marketing evolves fast,but the academic research on the service paradigm is few and far between.Using the tool of Kuhn's paradigm assumptions,the thesis clarifies the three stages of services marketing paradigm evolvement,and implies the innovation of service paradigm.The research findings show that service science is right direction for the development of the service paradigm,but not replacement,what matters is the regeneration of the old paradigms.
