全球科技经济瞭望
全毬科技經濟瞭望
전구과기경제료망
QUANQIU KEJI JINGJI LIAOWANG
2013年
5期
35-39
,共5页
社交媒体%美国%产业融合%危机管理
社交媒體%美國%產業融閤%危機管理
사교매체%미국%산업융합%위궤관리
social media%the U.S.%industry integration%crisis management
社交媒体由于其互动、集群、快捷、多媒体化等重要特征，伴随互联网技术的快速进步，其发展开始促进传媒产业的进一步融合，促进科技与文化的融合，衍生出新的商业模式。通过介绍美国社交媒体的市场表现和联邦政府对社交媒体的应用，结合时代背景，分析了社交媒体正面、负面的作用，并指出其发展实质，进而提出：我国政府应充分认识社交媒体的作用，树立危机管理意识；充分发挥媒体在促进公共决策和公共政策制定方面的特殊作用；推动媒体提升国家意识和社会责任感，坚守社会的主流价值观。
社交媒體由于其互動、集群、快捷、多媒體化等重要特徵，伴隨互聯網技術的快速進步，其髮展開始促進傳媒產業的進一步融閤，促進科技與文化的融閤，衍生齣新的商業模式。通過介紹美國社交媒體的市場錶現和聯邦政府對社交媒體的應用，結閤時代揹景，分析瞭社交媒體正麵、負麵的作用，併指齣其髮展實質，進而提齣：我國政府應充分認識社交媒體的作用，樹立危機管理意識；充分髮揮媒體在促進公共決策和公共政策製定方麵的特殊作用；推動媒體提升國傢意識和社會責任感，堅守社會的主流價值觀。
사교매체유우기호동、집군、쾌첩、다매체화등중요특정，반수호련망기술적쾌속진보，기발전개시촉진전매산업적진일보융합，촉진과기여문화적융합，연생출신적상업모식。통과개소미국사교매체적시장표현화련방정부대사교매체적응용，결합시대배경，분석료사교매체정면、부면적작용，병지출기발전실질，진이제출：아국정부응충분인식사교매체적작용，수립위궤관리의식；충분발휘매체재촉진공공결책화공공정책제정방면적특수작용；추동매체제승국가의식화사회책임감，견수사회적주류개치관。
The social media began to promote the further integration of media industries, boost the fusion of technology and culture, and derive a new business model due to its important characteristics including interactivity, clustering, instantaneousness, multimedia-rization, along with the rapid progress of internet technology. The paper describes the application of social media by the U.S. federal government and its market performance, and analyzes the positive and negative role of social media at the present day. Finally, the paper gives some suggestions for the development policy of social media in China as follows:the government should fully understand the social media, have the awareness of crisis management;give full play to the role of media in promotion of public decision making and public policy;promote the media to enhance the national consciousness and the sense of social responsibility, and adhere to the social mainstream values.
