CAJ | 학술논문

对经营失败的跨国企业来讲,文化冲突往往是导致其失败的主要原因,文化冲突源于文化差异。本文剖析了中西文化差异中易引起跨国企业内产生文化冲突的因素,进而提出了文化整合是跨国企业管理的首要原则,并阐述了文化整合的实质内含及实施策略。
대경영실패적과국기업래강,문화충돌왕왕시도치기실패적주요원인,문화충돌원우문화차이。본문부석료중서문화차이중역인기과국기업내산생문화충돌적인소,진이제출료문화정합시과국기업관리적수요원칙,병천술료문화정합적실질내함급실시책략。
cultural conflict is usually the main cause of business failure for transnational enterprises.This paper analyzed the factors of easily causing cultural conflict within the transnational enterprises,and put forward that cultural integration is the primary principle of transnational enterprise management.Furthermore,it elaborated the connotation and implementation strategies of cultural integration.