科技信息(学术版)
科技信息(學術版)
과기신식(학술판)
SCIENCE & TECHNOLOGY INFORMATION
2007年
17期
152-153,155
,共3页
cultural difference advertisement Chinese culture Western culture
Cultural difference can be found in many aspects, this paper deals with the differences between Chinese culture and English culture in the perspective of advertisements. Advertising is an important part of people's life. Advertisements in a certain country attract certain consumers, so they reflect the unique culture in the given country. This paper will focus on four aspects to illustrate the cultural difference between China and Western countries found in advertising creation and advertising language aimed to help people understand cultural difference in the trend of globalization and accelerate the cross-cultural communication.
