CAJ | 학술논문

改革开放以来,我国宣传思想文化工作不断全面深入地走向规范化、制度化,开阔了当代中国宣传思想文化工作的新视野,开创了当代中国宣传思想文化工作的新境界,开拓了当代中国宣传思想文化工作的新途径。站在新的历史起点上,审视当代宣传思想文化工作理念创新,具有重大的理论与实践意义。按照科学化、时代化、大众化、系统化的发展走向,梳理、总结新时期宣传思想文化工作的发展理念并进行前瞻性思考,我们认为,当代宣传思想文化工作理念创新的主要内容体现在以下几个方面：高举旗帜、围绕中心的工作理念,关爱主体、厚重民生的人本理念,服务大局、服务大众的服务理念,做大事业、做强产业的建设理念,面向基层、走进大众的沟通理念和格调时代化、手段现代化、格局多元化的传播理念。
개혁개방이래,아국선전사상문화공작불단전면심입지주향규범화、제도화,개활료당대중국선전사상문화공작적신시야,개창료당대중국선전사상문화공작적신경계,개탁료당대중국선전사상문화공작적신도경。참재신적역사기점상,심시당대선전사상문화공작이념창신,구유중대적이론여실천의의。안조과학화、시대화、대음화、계통화적발전주향,소리、총결신시기선전사상문화공작적발전이념병진행전첨성사고,아문인위,당대선전사상문화공작이념창신적주요내용체현재이하궤개방면：고거기치、위요중심적공작이념,관애주체、후중민생적인본이념,복무대국、복무대음적복무이념,주대사업、주강산업적건설이념,면향기층、주진대음적구통이념화격조시대화、수단현대화、격국다원화적전파이념。
Since the reform and opening up,the propaganda ideology culture work in China has unceasingly thoroughly moved towards the standardization,the institutionalization,which has widened the new field of vision of the propaganda ideology culture work in contemporary China,created a new realm of the propaganda ideology culture work in contemporary China,and developed a new way of the propaganda ideology culture work in contemporary.Standing at a new historical starting point,it is of great theoretical and practical significance for us to survey the innovation of the idea of contemporary propaganda ideology culture work.According to scientific,epoch,popular,systematic development trend,carding and summarizing the development idea of propaganda ideology culture work in the new period,and carrying on prospective thinking,we think that the main content of the innovation of the idea of contemporary propaganda ideology culture work reflects in the following respects：the work idea of holding high the banner and around the center;the people-oriented idea of caring the subject and pay attention to people＇s livelihood;the service idea of serving the overall interests and serving the public;the construction idea of conducting great cause and strong industry;the communication idea of catering to the needs of grass-roots units and going into the public,and the disseminating ideas of epoch style,modernized method and diversified pattern.