旅游论坛
旅遊論罈
여유론단
Tourism Forum
2011年
3期
66-69
,共4页
高星级酒店%定制营销%条件%流程设计
高星級酒店%定製營銷%條件%流程設計
고성급주점%정제영소%조건%류정설계
luxurious hotels%customized marketing%conditions%operational procedure design
酒店经营成功与否,很大程度上依赖于营销环节。定制营销理念的引入为高星级酒店经营开拓了新的发展思路。分析了高星级酒店实现定制营销的条件,为高星级酒店设计了完整的定制营销业务流程和销售业务流程,帮助高星级酒店解决如何实施定制营销的难点问题。
酒店經營成功與否,很大程度上依賴于營銷環節。定製營銷理唸的引入為高星級酒店經營開拓瞭新的髮展思路。分析瞭高星級酒店實現定製營銷的條件,為高星級酒店設計瞭完整的定製營銷業務流程和銷售業務流程,幫助高星級酒店解決如何實施定製營銷的難點問題。
주점경영성공여부,흔대정도상의뢰우영소배절。정제영소이념적인입위고성급주점경영개탁료신적발전사로。분석료고성급주점실현정제영소적조건,위고성급주점설계료완정적정제영소업무류정화소수업무류정,방조고성급주점해결여하실시정제영소적난점문제。
A successful operation of a luxurious hotel depends greatly on its marketing.The concept of customized marketing opens a new way for the market exploration of the luxurious hotel.Instead of focusing on the planning as many studies have done,this essay centers around the conditions for the realization of customized marketing of the luxurious hotel,and has worked out a complete operational procedure for the luxurious hotels in order to help such hotels to solve the difficulties they may encounter during the implementation of customized marketing strategy.
