CAJ | 학술논문

博望镇是欠发达地区产业集群的典型区域,深入到博望镇及博望机床企业了解其产业和品牌建设现状.基于企业的视角,剖析博望机床产业品牌存在的问题：品牌意识不强、品牌基础薄弱、品牌数量偏少、品牌品质偏低、集群意识淡漠.探讨适合于博望机床产业品牌发展的对策：加强品牌意识、夯实品牌基础、提升品牌管理力度、加强品牌创新、依托产业集群做大做强企业品牌.
박망진시흠발체지구산업집군적전형구역,심입도박망진급박망궤상기업료해기산업화품패건설현상.기우기업적시각,부석박망궤상산업품패존재적문제：품패의식불강、품패기출박약、품패수량편소、품패품질편저、집군의식담막.탐토괄합우박망궤상산업품패발전적대책：가강품패의식、항실품패기출、제승품패관리력도、가강품패창신、의탁산업집군주대주강기업품패.
Bowang town is an under developed typical region.The present situation of Bowang machine tool industry cluster is investigated.Based on the brand,the problems in the development are analyzed,like brand awareness,weak brand foundation,few number of brands,low brand quality,the cluster consciousness indifference.The countermeasures for the Bowang machine tool industry cluster are explored：strengthening brand awareness,reinforceing brand and striving for brand management,enhancing brand innovation,expanding and growing stronger brand relying on industry clusters.