CAJ | 학술논문

罗江县发展旅游业机遇和挑战并存。四川旅游业的快速发展以及四川三国文化旅游的推动使罗江成为了三国文化旅游线路中的一个＂小站＂。但是,成都武侯祠和其他比较成熟的三国旅游线路使得罗江三国文化旅游产品的开发陷入一种＂形象遮蔽＂的窘境。本文在分析罗江现有旅游资源、开发现状的基础上,提出罗江文化旅游产品开发策略。即在完善目的地软硬件建设的同时,开发设计出一套整体梯度旅游产品——品牌产品、重要产品和配套产品。
라강현발전여유업궤우화도전병존。사천여유업적쾌속발전이급사천삼국문화여유적추동사라강성위료삼국문화여유선로중적일개＂소참＂。단시,성도무후사화기타비교성숙적삼국여유선로사득라강삼국문화여유산품적개발함입일충＂형상차폐＂적군경。본문재분석라강현유여유자원、개발현상적기출상,제출라강문화여유산품개발책략。즉재완선목적지연경건건설적동시,개발설계출일투정체제도여유산품——품패산품、중요산품화배투산품。
Opportunity and challenge coexist in the development of Luo-jiang County tourism.Along the rapid development of Sichuan tourism and promotion of tourism culture of Three States in Sichuan,Luo-jiang has become one stop of this ＂tourism train＂.Nevertheless,due to the great fame of Temple of Marquis in Chengdu and other well-developed routes of Three States Tourism,Luo-jiang tourism development falls into the embarrassment of their ＂shadow＂.By analyzing current situation and development of Luo-jiang tourism,this paper attempts to issue one possible strategy for development： to develop a series of gradient tourism products with the precertification of hardware and software instruments-brand products,key products and complement products.