宜宾学院学报
宜賓學院學報
의빈학원학보
JOURNAL OF YIBIN UNIVERSITY
2011年
7期
88-90
,共3页
武夷山%旅行社%集团化%连锁经营
武夷山%旅行社%集糰化%連鎖經營
무이산%여행사%집단화%련쇄경영
Wuyi Mountains%travel agency%tourism bloc%chain management
我国旅游业已逐步向自由化和国际化方向发展,旅游市场竞争加剧。但武夷山旅行社还大多采用家庭作坊式的经营范式,制约其发展壮大。旅行社可通过独资或合作的经营模式,逐步走上连锁化、集约化、国际化发展道路,从而提升我国旅行社业的竞争和创新能力,促进我国旅游业的健康、可持续发展。
我國旅遊業已逐步嚮自由化和國際化方嚮髮展,旅遊市場競爭加劇。但武夷山旅行社還大多採用傢庭作坊式的經營範式,製約其髮展壯大。旅行社可通過獨資或閤作的經營模式,逐步走上連鎖化、集約化、國際化髮展道路,從而提升我國旅行社業的競爭和創新能力,促進我國旅遊業的健康、可持續髮展。
아국여유업이축보향자유화화국제화방향발전,여유시장경쟁가극。단무이산여행사환대다채용가정작방식적경영범식,제약기발전장대。여행사가통과독자혹합작적경영모식,축보주상련쇄화、집약화、국제화발전도로,종이제승아국여행사업적경쟁화창신능력,촉진아국여유업적건강、가지속발전。
With China＇s tourist industry growing and getting more and more liberalized and globalized,the competition in the tourist market becomes intensified.Yet most travel agencies in Wuyi Mountains are still operating after the pattern of family workshop,which is an obvious handicap to their further development.By taking advantage of some mode of monopolized or joint management,however,these travel agencies can embark on a road of development that is characterized by catenation,intensification,and internationalization.This will enhance the competitive and innovative ability of China＇s tourist industry and contribute to its healthy and sustainable development.
