CAJ | 학술논문

日本修学旅游市场是我国主要的入境旅游细分市场之一，在日本财团法人全国修学旅行研究协会的支持下，通过国内外两方面的量化分析和深入访谈可以从旅游流的流量、流向、时间、旅游者在目的地停留的时间及消费水平、具体的旅游出发地以及修学旅游相关约束性规定的角度全面把握日本修学旅游市场的特征，并在此基础上为达成目的地旅游吸引力提升的目标，从我国目的地形象塑造、旅游产品开发、旅游客源地营销、旅游支持系统建设等维度针对日本来华修学旅游市场提出具有实践性价值的市场发展策略。
일본수학여유시장시아국주요적입경여유세분시장지일，재일본재단법인전국수학여행연구협회적지지하，통과국내외량방면적양화분석화심입방담가이종여유류적류량、류향、시간、여유자재목적지정류적시간급소비수평、구체적여유출발지이급수학여유상관약속성규정적각도전면파악일본수학여유시장적특정，병재차기출상위체성목적지여유흡인력제승적목표，종아국목적지형상소조、여유산품개발、여유객원지영소、여유지지계통건설등유도침대일본래화수학여유시장제출구유실천성개치적시장발전책략。
Study Tour Market from Japan to China is a major segment market of China. With the support of Japan Educational Tour Institute, through the quantitative analysis of home and abroad and in-depth interviews, it is possible to master the characteristics of the market from aspects such as tourist flow, the length of stay in the destination and consumption level, and the regulations about study tour. More efforts should be made to increase the attractiveness of the destination, including image of destination, developing tourism products, marketing and so on. Practical and specific suggestions should also be giving to the development of tour market from Japan to China.