CAJ | 학술논문

在后工业时代背景下，冲动购买行为已经成为一种普遍现象。自20世纪50年代至今，对冲动购买行为的研究已有将近60年的历史虽然学者在冲动购买的研究上己取得了丰富研究成果，但是目前鲜有文献对冲动购买行为的研究动态进行分析。系统梳理了冲动购买行为的概念、影响因素、作用机制模型和研究的最新进展，比较完整的呈现了现代冲动购买行为的研究动态，为后续学者奠定了研究基础。
재후공업시대배경하，충동구매행위이경성위일충보편현상。자20세기50년대지금，대충동구매행위적연구이유장근60년적역사수연학자재충동구매적연구상기취득료봉부연구성과，단시목전선유문헌대충동구매행위적연구동태진행분석。계통소리료충동구매행위적개념、영향인소、작용궤제모형화연구적최신진전，비교완정적정현료현대충동구매행위적연구동태，위후속학자전정료연구기출。
In the context of post - industrial era, impulse buying behaviors have become a universal phenomenon. Since the 1950s, the research on impulse buying behaviors has been carried out for nearly 60 years. Although scholars have made a wealth of research results in the study of impulse buying, there are few articles on the dynamic analysis of impulse buying behaviors at present. This paper systematically outlines the concept of impulse buying behaviors, its influencing factors, its mechanism models and the newest research progress, and more completely presents the dynamic analysis of modern impulse buying behaviors, which lays the basis for subsequent scholars＇ research.