CAJ | 학술논문

随着广告行业的发展，植入式广告已经出现在我们所接触到的各种媒介中，而在网络游戏盛行的现在，植入式广告找到了更加广阔的发展平台，但现阶段也呈现出一些问题，体育网游的出现在很大程度上为植入式广告的发展提供了新的契机。本文从网络游戏植入式广告的发展现状分析其存在的优势和不足，进而指出植入式广告在体育网游中的应用优势扣发展前景。
수착엄고행업적발전，식입식엄고이경출현재아문소접촉도적각충매개중，이재망락유희성행적현재，식입식엄고조도료경가엄활적발전평태，단현계단야정현출일사문제，체육망유적출현재흔대정도상위식입식엄고적발전제공료신적계궤。본문종망락유희식입식엄고적발전현상분석기존재적우세화불족，진이지출식입식엄고재체육망유중적응용우세구발전전경。
As the development of advertisement, product placement has appeared in different kinds of mediums which we can contact every day. Nowadays, online games is very popular, which can supply a very wide develop platform to produet placement, but there present some relation problems,to which sports online can provide a new moment for its development. This paper analyzes the superiority and shortage of product placement in online games from the development perspective, and then point out the superiority and development prospect of product placement in sports online.