CAJ | 학술논문

我国乡村旅游近年来发展较快,但与国外相比仍存在一定差距,存在的问题也不少。存在着对开发乡村旅游的认识不足、开发方式不科学、管理力度不够、经营方式粗放、品牌意识不强、经营模式单一、文化空心化等问题。针对存在的问题,应该在提高相应认识的基础上寻找有效合适的路径加以解决：一是提高乡村旅游开发的管理能力,二是提高乡村旅游的营销能力,三是建立健全乡村旅游开发监督机制,四是注重旅游人才培养和旅游环境保护。
아국향촌여유근년래발전교쾌,단여국외상비잉존재일정차거,존재적문제야불소。존재착대개발향촌여유적인식불족、개발방식불과학、관리력도불구、경영방식조방、품패의식불강、경영모식단일、문화공심화등문제。침대존재적문제,응해재제고상응인식적기출상심조유효합괄적로경가이해결：일시제고향촌여유개발적관리능력,이시제고향촌여유적영소능력,삼시건립건전향촌여유개발감독궤제,사시주중여유인재배양화여유배경보호。
In recent years,the rural tourism developed quickly in our country.There existed a certain disparity and some problems compared with overseas.There were questions of lack of knowledge to developing the rural tourism,not scientific development method,not strong management,extensive mode of operation,not strong brand awareness,single mode of operation and cultural hollowrization and etc.It should look for effective and appropriated path to resolve based on deepening correspond understanding.Firstly,it should raise the management ability of the rural tourism.Secondly,it should raise the marketing ability of the rural tourism.Thirdly,it should establish and perfect the supervision mechanism of the rural tourism development.Fourthly,it should pay attention to culturing the talented person and preserving the tourism environment.