CAJ | 학술논문

随着我国居民健康意识及法制意识的增强,公众对医疗机构的要求越来越高,医疗机构形象将成为可持续发展的关键.本文结合新时期医疗机构形象建设在形象宣传、角色定位、危机公关等方面存在的问题,提出了相关切实可行的策略,为构建新时期医疗机构形象提供参考.
수착아국거민건강의식급법제의식적증강,공음대의료궤구적요구월래월고,의료궤구형상장성위가지속발전적관건.본문결합신시기의료궤구형상건설재형상선전、각색정위、위궤공관등방면존재적문제,제출료상관절실가행적책략,위구건신시기의료궤구형상제공삼고.
In pace with the enhancement of the social healthy and legal conscinusness and the increasing demands for hospitals,the image of hospital would be a key for their sustainable development,Some problems in the aspects of image promotion,role orientation and public relations crisis were discussed,which would be helpful for the construction of hospital image in the future.