上海农业学报
上海農業學報
상해농업학보
ACTA AGRICULTURAE SHANGHAI
2009年
4期
89-94
,共6页
张莉侠%王晓华%施月欢%闫其涛
張莉俠%王曉華%施月歡%閆其濤
장리협%왕효화%시월환%염기도
蔬菜%质量安全%控制行为%农户行为
蔬菜%質量安全%控製行為%農戶行為
소채%질량안전%공제행위%농호행위
Vegetables%Quality and safety%Control action%Farmer behavior
基于上海市农户蔬菜质量安全控制行为调查数据,对影响菜农蔬菜质量安全控制行为的因素进行了实证分析.结果显示,农户的蔬菜质量安全控制行为受到农户的行为态度、行为目标及认知行为控制的影响,其中,行为态度在三个变量中影响程度最大.此外,若菜农具有蔬菜安全生产的行为目标及认知行为控制,那么菜农从事质量安全控制行为的机率也会增加.
基于上海市農戶蔬菜質量安全控製行為調查數據,對影響菜農蔬菜質量安全控製行為的因素進行瞭實證分析.結果顯示,農戶的蔬菜質量安全控製行為受到農戶的行為態度、行為目標及認知行為控製的影響,其中,行為態度在三箇變量中影響程度最大.此外,若菜農具有蔬菜安全生產的行為目標及認知行為控製,那麽菜農從事質量安全控製行為的機率也會增加.
기우상해시농호소채질량안전공제행위조사수거,대영향채농소채질량안전공제행위적인소진행료실증분석.결과현시,농호적소채질량안전공제행위수도농호적행위태도、행위목표급인지행위공제적영향,기중,행위태도재삼개변량중영향정도최대.차외,약채농구유소채안전생산적행위목표급인지행위공제,나요채농종사질량안전공제행위적궤솔야회증가.
An empirical analysis of factors influencing the farmers'control actions in vegetable quality and safety was made on the basis of a survey of Shanghai's farm households.The results showed that the farmers'control actions in vegetable quality and safety were affected by their behavioral attitudes,behavioral objectives and cognitive behavior control,and in these three factors the behavioral attitudes had the greatest effect.Moreover,if farmers had behavioral objectives and cognitive behavior control in safety production,the probability of farmers"taking control action in vegetable quality and safety would improved.
