CAJ | 학술논문

针对美国制造的网络小游戏《植物大战僵尸》游戏角色的形象建构和本土化战略进行了深入分析，试图解析其代表的文化符号和象征意义，以及表现出的文化意识形态倾向。通过分析得出，对网络游戏背后的美式文化意识形态必须提高警惕。
침대미국제조적망락소유희《식물대전강시》유희각색적형상건구화본토화전략진행료심입분석，시도해석기대표적문화부호화상정의의，이급표현출적문화의식형태경향。통과분석득출，대망락유희배후적미식문화의식형태필수제고경척。
Plants v. s. Zombies which is a famous network game made by U. S. A, has become very popular in China since it＇ s published. This paper, by analyzing the game＇ s role construction and its localization strategy, tries to resolve the cultural symbols and cultural awareness it represents. It is concluded that we should raise our vigilance to American cultural awareness hidden behind the network game.