CAJ | 학술논문

文章采用基于派生唯素的内容分析编码法（derived etic content analysis coding approach）,对我国目前最畅销的10种中、英文演讲教材中的传播伦理要素进行了一定的分析研究。结果发现：10个样本对传播伦理要素的关注度各不相同,说明我国传播行业工作者,特别是演讲教材作者,还没有就传播伦理的范畴体系达成基本共识。从总量看,美籍作者Lucas和Hamilton对传播伦理的关注度要明显高于中国作者;从不同作者对单项要素的关注度看,Hanmilton和Lucas非常关注＂诚实守信＂;Lucas和包镭非常关注＂文明礼貌＂。从单项要素得到的描述总量看,＂诚实守信＂和＂文明礼貌＂受到的关注度最高,而＂杜绝剽窃＂、＂文献利用＂和＂多元化＂受到的关注度相对较低。在此基础上,本文对传播伦理规范的建设和后续研究问题进行了一定的讨论。
문장채용기우파생유소적내용분석편마법（derived etic content analysis coding approach）,대아국목전최창소적10충중、영문연강교재중적전파윤리요소진행료일정적분석연구。결과발현：10개양본대전파윤리요소적관주도각불상동,설명아국전파행업공작자,특별시연강교재작자,환몰유취전파윤리적범주체계체성기본공식。종총량간,미적작자Lucas화Hamilton대전파윤리적관주도요명현고우중국작자;종불동작자대단항요소적관주도간,Hanmilton화Lucas비상관주＂성실수신＂;Lucas화포뢰비상관주＂문명례모＂。종단항요소득도적묘술총량간,＂성실수신＂화＂문명례모＂수도적관주도최고,이＂두절표절＂、＂문헌이용＂화＂다원화＂수도적관주도상대교저。재차기출상,본문대전파윤리규범적건설화후속연구문제진행료일정적토론。
Derived etic content analysis coding approach was used to investigate communication ethics in the top ten public speaking textbooks for Chinese college students.Results indicate that scholars in the field of communications in China might not have reached concensus on ethical issues in communications.With regard to the coverage of ethical items,there are significant differences among textbook writers.Lucas and Hanmilton cover the most ethical items at the greatest length.They discuss significantly more of Honesty.In addition,Lucas and Bao Lei contribute significantly more paragraphs to Good Manners.Comparatively speaking,Honesty and Good Manners have been discussed with significantly more paragraphs while Plagiarism,Ethical Research and Diversity have been discussed with significantly fewer paragraphs.At last,suggestions for future researches were offered.