CAJ | 학술논문

安徽旅游业“十二五”重中之重是推进“皖南国际旅游文化示范区’’建设，而产品体系开发是皖南示范区建设的基础工程。皖南是我国旅游资源最丰富的地区之一，应该分层次、系列化地开发旅游文化产品体系，即整合区域内丰富多样的高品位旅游资源，开发成系列化、层级化、国际化的旅游产品，尽快形成由龙头产品、核心产品、特色产品、新型产品等组成的产品体系。
안휘여유업“십이오”중중지중시추진“환남국제여유문화시범구’’건설，이산품체계개발시환남시범구건설적기출공정。환남시아국여유자원최봉부적지구지일，응해분층차、계렬화지개발여유문화산품체계，즉정합구역내봉부다양적고품위여유자원，개발성계렬화、층급화、국제화적여유산품，진쾌형성유룡두산품、핵심산품、특색산품、신형산품등조성적산품체계。
The top priority of ＂Twelfth Five-year Plan for Anhui tourism＂ is to promote the construction of ＂International Tourist Culture Demonstration Zone in South Anhui＂, while development of product system is the elementary work for the construction of demonstration zone. South Anhui is one of the richest tourist resources in China, so the current work should be focused on development of tourist products hierar- chically and in series, that is, we need to integrate the rich and first-class tourist resources in the zone and develop the international tourist products in series, and we should form the product system made up of leading products, core products, special products, new products as quickly as possible. Based on the Hui Culture, the paper also explores the product strategy, environment support, sales strategy and government guidance in internalization of tourist products.