CAJ | 학술논문

SWOT分析、质量功能配置(QFD)是制定企业策略规划的工具,但传统的SWOT分析不能解决存在于SWOT矩阵中的冲突问题,QFD也存在着对顾客识别不够充分的缺陷.文中利用TRIZ理论改进SWOT分析,将其分析结果作为源输入对QFD进行补充,提出了将SWOT-TRIZ-QFD集成并应用于产品开发策略形成过程的方法.最后通过案例分析验证了该方法的可行性.
SWOT분석、질량공능배치(QFD)시제정기업책략규화적공구,단전통적SWOT분석불능해결존재우SWOT구진중적충돌문제,QFD야존재착대고객식별불구충분적결함.문중이용TRIZ이론개진SWOT분석,장기분석결과작위원수입대QFD진행보충,제출료장SWOT-TRIZ-QFD집성병응용우산품개발책략형성과정적방법.최후통과안례분석험증료해방법적가행성.
SWOT analysis and Quality Function Distribution (QFD) are tools for hying down the strategic plan of enterprises, yet the traditional SWOT analysis couldn't solve the conflict prob-lems existed in SWOT matrix, and there exists defects of insufficient customer recognition as well in the QFD. The SWOT analysis was improved by the use of TRIZ theory in this paper. And the results of analysis were used as the source input to complement the QFD. A method that let the SWOT-TRIZ-QFD be integrated together and be applied to the formation course of product development strategy has been put forward. Finally the feasibility of this method was verified by means of case analysis.