CAJ | 학술논문

在市场经济的环境下,各大城市体育赛事营销都是一个巨大的战略工程,是商家对外宣传,展示自我的一个良好的平台,是城市建立品牌,引入外资,拉动经济发展的一个重要途径。体育赛事营销已经成为各大城市和各大企业共同关注的焦点,因为双方都能够从中获得自己的利益。广州市羽毛球赛事营销如何走市场化运作之路,为商家和城市带来双赢,是探讨的关键。
재시장경제적배경하,각대성시체육새사영소도시일개거대적전략공정,시상가대외선전,전시자아적일개량호적평태,시성시건립품패,인입외자,랍동경제발전적일개중요도경。체육새사영소이경성위각대성시화각대기업공동관주적초점,인위쌍방도능구종중획득자기적이익。엄주시우모구새사영소여하주시장화운작지로,위상가화성시대래쌍영,시탐토적관건。
Under the market economy environment,sports event marketing in big cities is a huge strategic project,and a good platform for the businessmen to spread the propaganda and showing their self to foreign countries. It s also a good way for the cities to establish brands,import foreign capital and develop economy. The sports event marketing has already become the focus which each big city and enterprise pay attention together to because both sides can obtain their benefits. How Guangzhou badminton sports event ...