CAJ | 학술논문

会展旅游是目前旅游开发及学术研究的关注焦点,会展业正日益成为长沙经济新的增长点。城市举办会展特别是定期定点举行的大型会展,在短时间内均能给举办城市带来大量会展参与者及良好的经济效益与社会效益。从会展业与旅游业对接互动的视角,运用消费者行为学的相关理论作为学术指导,以长沙中国（中部）湖南国际农博会为例,实证研究如何促使异地参会（展）者转化为会展举办地的现实旅游者,从会展业游客转化机制的4个支持系统及15个关键因子入手,进行深入细致的调研剖析,并同步构建了会展业的游客转化机制模型。
회전여유시목전여유개발급학술연구적관주초점,회전업정일익성위장사경제신적증장점。성시거판회전특별시정기정점거행적대형회전,재단시간내균능급거판성시대래대량회전삼여자급량호적경제효익여사회효익。종회전업여여유업대접호동적시각,운용소비자행위학적상관이론작위학술지도,이장사중국（중부）호남국제농박회위례,실증연구여하촉사이지삼회（전）자전화위회전거판지적현실여유자,종회전업유객전화궤제적4개지지계통급15개관건인자입수,진행심입세치적조연부석,병동보구건료회전업적유객전화궤제모형。
MICE tourism is currently the focus of tourism development and academic research and it is increasingly becoming the economic growth pole of Changsha. Through MICE, especially those large-scale exhibitions in fixed time and spot, the city can enjoy economic benefits and social benefits as well as large exhibition participants in a short period. From the interactive perspec- tive of MICE and tourist industry instructed by the correlation theory of customer praxiology, the thesis looked at ways to transfer exhibition participants into real tourists of the host city by taking Hunan International Agricultural Fair of central China as an ex- ample. With intensive research and analysis of four supporting systems and fifteen key factors of transformation mechanism in MICE tourism, the author discussed the way to construct＇the pattern of transformation mechanism in MICE tourism.