日用化学品科学
日用化學品科學
일용화학품과학
DETERGENT & COSMETICS
2012年
1期
42-44
,共3页
护肤品%屈臣氏%营销%策略
護膚品%屈臣氏%營銷%策略
호부품%굴신씨%영소%책략
skin care product%Watsons%marketing%strategy
屈臣氏是中国最大规模的保健及美容产品零售连锁店,在中国发展迅速。论述了自创护肤品小品牌与屈臣氏这个强势卖场之间的竞争、谈判和妥协。化妆品小厂家只要抓住消费群体的个性、爱好、新鲜以及掌握市场营销策略也能够做大做强。
屈臣氏是中國最大規模的保健及美容產品零售連鎖店,在中國髮展迅速。論述瞭自創護膚品小品牌與屈臣氏這箇彊勢賣場之間的競爭、談判和妥協。化妝品小廠傢隻要抓住消費群體的箇性、愛好、新鮮以及掌握市場營銷策略也能夠做大做彊。
굴신씨시중국최대규모적보건급미용산품령수련쇄점,재중국발전신속。논술료자창호부품소품패여굴신씨저개강세매장지간적경쟁、담판화타협。화장품소엄가지요조주소비군체적개성、애호、신선이급장악시장영소책략야능구주대주강。
Watsons is the biggest scale chain store of health beauty products in China.Watsons developed very fast in China.The competition,negotiation and compromise between the self-owned,small brand and strong Watsons store were related.The small brand manufacturers can also be larger and stronger as long as they are capable of understanding the consumer＇s mentality,personality,curiosity and hobby along with proper marketing strategy.
