CAJ | 학술논문

旅游目的地形象是吸引旅游者最重要的要素之一,也是旅游目的地竞争力的一种体现。通过对娄底市地脉文脉和旅游受众分析,明确了娄底市的旅游形象定位,在此基础上运用旅游地识别系统理论（CIS）对娄底市旅游形象进行了设计。
여유목적지형상시흡인여유자최중요적요소지일,야시여유목적지경쟁력적일충체현。통과대루저시지맥문맥화여유수음분석,명학료루저시적여유형상정위,재차기출상운용여유지식별계통이론（CIS）대루저시여유형상진행료설계。
The tourist destination is one of the most important factors to attracting tourists.And the distinct tourism image can stand out in the tourist destination competition.This article introduces the tourism resources and makes an audience analysis,defines Loudi＇s tourism image position and then applies the CIS theory to make plans for the tourism image of Loudi.Finally the author puts forward several proposals to disseminate and promote the tourism image of Loudi.