CAJ | 학술논문

民族特色是广西旅游商品的重要表征之一。从分析旅游商品及其功能定位入手,从价值链角度透视广西民族旅游商品开发的现状与症结。并从流程管理出发,从政府、生产商、代理分销商及消费者等多角度,提出开发富有广西特色的优质旅游商品的创新性策略。
민족특색시엄서여유상품적중요표정지일。종분석여유상품급기공능정위입수,종개치련각도투시엄서민족여유상품개발적현상여증결。병종류정관리출발,종정부、생산상、대리분소상급소비자등다각도,제출개발부유엄서특색적우질여유상품적창신성책략。
The national characteristics is an important characterization of Guangxi tourist commodities.On the base of analyzing the functional demand of the tourist commodities,the current situation and problems of Guangxi national tourist commodities development have been dissected in terms of value chain.Beginning with procedure management,the innovative tactics of developing high-quality tourist commodities full of Guangxi characteristic are put forward from many sides,such as the government,the manufacturer,the agency retail trader,the consumer and so on.