CAJ | 학술논문

中国最大电子商务企业阿里巴巴的企业信条——＂拥抱变化＂,带给我们深刻的启示：企业要在动态多变的环境中站稳脚跟、求得长足发展,必须不断推动企业变革;有效推动企业变革需要理解变革、谋划变革、实施变革、巩固变革,同时要把握好变与不变的关系。
중국최대전자상무기업아리파파적기업신조——＂옹포변화＂,대급아문심각적계시：기업요재동태다변적배경중참은각근、구득장족발전,필수불단추동기업변혁;유효추동기업변혁수요리해변혁、모화변혁、실시변혁、공고변혁,동시요파악호변여불변적관계。
As China＇s biggest e-business firm,Alibaba set a good example for China＇s firms in business reform and development.Alibaba＇s core value —embracing change—implicated that reforming and changing is the utmost important to firms for survival in the fast-changing environment.Understanding,planning,implementing of reform helped firms to reform successfully.