CAJ | 학술논문

中国发展的关键在于农村的发展,"三农"问题业已成为社会焦点.信息化时代下媒介对社会生活的渗透涉及方方面面,媒介在完善自我、促进农村及整个社会的发展进程中起着助推器的作用.运用实证研究方法,选择井冈山区域农村作为研究对象,考察农村受众与媒介的接触行为、内容及其偏好,探讨大众传媒在农村的传播现状及其利用程度,以优化传播效果.
중국발전적관건재우농촌적발전,"삼농"문제업이성위사회초점.신식화시대하매개대사회생활적삼투섭급방방면면,매개재완선자아、촉진농촌급정개사회적발전진정중기착조추기적작용.운용실증연구방법,선택정강산구역농촌작위연구대상,고찰농촌수음여매개적접촉행위、내용급기편호,탐토대음전매재농촌적전파현상급기이용정도,이우화전파효과.
China's development crucially relies on its rural development, and the issue of farmers, agriculture, rural areas has drawn wide social attention. In the age of information, since media has immersed itself into every aspect of the social life, it has propelled the rural development and even the development of the whole society while improving itself progressively. This paper, based on an empirical study of Jinggangshan areas, investigates the rural audiences' contact with media in terms of content and preference, describes the status quo of the use of media in rural areas so as to optimize the communication effects.