CAJ | 학술논문

利用系统思考定性分析了降价决策所涉及的价格、市场份额、交期、产能、利润、质量等因果反馈关系环路,并构建了降价决策的系统动力学模型.通过实例仿真、定量分析,比较了7种情景下,价格、净利润、市场份额、交期、利润率等指标的变化,讨论了降价决策的适用场合以及需要综合考虑的高杠杆策略切入点,为降价决策提供了一定的参考依据.
이용계통사고정성분석료강개결책소섭급적개격、시장빈액、교기、산능、리윤、질량등인과반궤관계배로,병구건료강개결책적계통동역학모형.통과실례방진、정량분석,비교료7충정경하,개격、정리윤、시장빈액、교기、리윤솔등지표적변화,토론료강개결책적괄용장합이급수요종합고필적고강간책략절입점,위강개결책제공료일정적삼고의거.
To study the feedback mechanism of lower price decision, the causal feedback loops in lower price decision system are analyzed by System Thinking, and the System Dynamics model of lower price decision is developed. Then, the dynamic behavior patterns of market share, price, lead time and net income are quantitatively studied and compared through the practical case simulations on seven scenarios. The results show that lower price decision is a kind of short-term strategy, and such decision variables as net income, lead time and plant capacity are considered in decision.