CAJ | 학술논문

挖掘创业活动的独特规律成为创业研究的焦点之一.Sarasvathy提出了手段导向理性的观点,认为创业者的行为逻辑不同于一般的管理逻辑.研究考察了手段导向理性下的创业行为与新企业成长绩效的关系,验证了环境不确定性的调节作用.
알굴창업활동적독특규률성위창업연구적초점지일.Sarasvathy제출료수단도향이성적관점,인위창업자적행위라집불동우일반적관리라집.연구고찰료수단도향이성하적창업행위여신기업성장적효적관계,험증료배경불학정성적조절작용.
To explore the special features of entrepreneurial behavior is an important research jssue. The theory of effectual reasoning advanced by Sarasvathy proposes a decision process employed by entrepreneurs that differs substantially from the rational choice paradigm employed by managers of established companies. Based on the theory of effectuation, this research studies the relationship between the effectual entrepreneurial behavior and the performance of new venture and tests the moderating effect of environmental uncertainty.