当代旅游：学术版
噹代旅遊：學術版
당대여유：학술판
2011年
8期
221-223
,共3页
案例教学法%旅游%市场营销
案例教學法%旅遊%市場營銷
안례교학법%여유%시장영소
case teaching method%tourism marketing%,tourism
从旅游市场营销的课程特点出发，阐释了案例教学法的内涵及意义，论述了旅游市场营销课程教学中运用案例法的实施环节，结合教学实例对案例教学法的实施提出相应建议。
從旅遊市場營銷的課程特點齣髮，闡釋瞭案例教學法的內涵及意義，論述瞭旅遊市場營銷課程教學中運用案例法的實施環節，結閤教學實例對案例教學法的實施提齣相應建議。
종여유시장영소적과정특점출발，천석료안례교학법적내함급의의，논술료여유시장영소과정교학중운용안례법적실시배절，결합교학실례대안례교학법적실시제출상응건의。
From the characteristics of tourism marketing curriculum, interpreted the meaning and significance of case teaching method, discussed the implementation of the link for use case teaching method in tourism marketing curriculum, Combined with examples of the teaching case, the paper put forward some relevant proposal for implementation of case teaching method.
