沙洲职业工学院学报
沙洲職業工學院學報
사주직업공학원학보
JOURNAL OF SHAZHOU POLYTECHNICAL INSTITUTE OF TECHNOLOGY
2011年
3期
25-29
,共5页
顾客价值%顾客受让价值%顾客总价值%顾客总成本
顧客價值%顧客受讓價值%顧客總價值%顧客總成本
고객개치%고객수양개치%고객총개치%고객총성본
customer value%customer delivered value%total customer value%total customer cost
顾客受让价值模型属于顾客价值理论中的一个分支,因其对顾客价值形成的驱动维度有明确的划分,该模型在营销实践和理论研究中都有较广泛的应用。本文探讨了顾客受让价值模型在营销中的应用,进一步提出企业在应用顾客受让价值模型应注意的几个问题,即注重顾客受让价值的多样性、动态性和竞争性。
顧客受讓價值模型屬于顧客價值理論中的一箇分支,因其對顧客價值形成的驅動維度有明確的劃分,該模型在營銷實踐和理論研究中都有較廣汎的應用。本文探討瞭顧客受讓價值模型在營銷中的應用,進一步提齣企業在應用顧客受讓價值模型應註意的幾箇問題,即註重顧客受讓價值的多樣性、動態性和競爭性。
고객수양개치모형속우고객개치이론중적일개분지,인기대고객개치형성적구동유도유명학적화분,해모형재영소실천화이론연구중도유교엄범적응용。본문탐토료고객수양개치모형재영소중적응용,진일보제출기업재응용고객수양개치모형응주의적궤개문제,즉주중고객수양개치적다양성、동태성화경쟁성。
Customer Delivered Value Model is a branch of the theory of customer value.Because of its clear division of the customer value dimensions,the model is widely used in marketing practice and theory research.This article discusses the applications of the Customer Delivered Value Model in the marketing,and further proposes three issues in applying the Customer Delivered Value Model in the company,that is,the diversity,dynamic property and competitivenss of the customer delivery value.
