CAJ | 학술논문

湖北恩施州是中国现存为数不多的蒸青绿茶——恩施玉露的原产地和核心产区，更是历史名茶宜红的重要产区，为了进一步加快其发展，通过查阅大量的资料、实地走访、结合营销理论，运用战略分析模式SWOT法，对恩施州的茶产业发展进行研究分析；提出了产业规模化，打造品牌；政策开放化，联合作战；技术先进化，加快改良；文化深入化，加强竞争；销售多元化，提高收益等发展战略建议。
호북은시주시중국현존위수불다적증청록다——은시옥로적원산지화핵심산구，경시역사명다의홍적중요산구，위료진일보가쾌기발전，통과사열대량적자료、실지주방、결합영소이론，운용전략분석모식SWOT법，대은시주적다산업발전진행연구분석；제출료산업규모화，타조품패；정책개방화，연합작전；기술선진화，가쾌개량；문화심입화，가강경쟁；소수다원화，제고수익등발전전략건의。
Ehshi state of Hubei is one of the few steamed green tea producing places in China, as the origin and core producing place of Enshi Yulu. And Enshi is also the important producing place of Yihong black tea. To achieve faster development of Enshi tea industry, SWOT analysis was used after data consulting, field visit combined with marketing theory. On this basis, suggestions, industrial scale, brand building, policy open, cooperate, technology update and im- provement, culture cultivation, marketing were put forward.