CAJ | 학술논문

2010年上海将迎来第41届世界博览会的召开.随着2010年世博会筹备工作有条不紊地展开,会展发生地的"人和"因素日益凸显其重要性.本文在测量上海社区居民对世博会影响感知维度的基础上,建立居民聚类模型并明确内部细分群体,并从"内部营销"的角度出发,为相关部门在社区居民中进行世博会形象的有效推广和营销提供理论参考.
2010년상해장영래제41계세계박람회적소개.수착2010년세박회주비공작유조불문지전개,회전발생지적"인화"인소일익철현기중요성.본문재측량상해사구거민대세박회영향감지유도적기출상,건립거민취류모형병명학내부세분군체,병종"내부영소"적각도출발,위상관부문재사구거민중진행세박회형상적유효추엄화영소제공이론삼고.
With the approaching of 2010 Shanghai World Expo, the 41st World Expo, all the preparations are in orderly process with the increasing importance of favorable human conditions of the host city. Based on the measuring dimensions of Shanghai residents' impact perception on the event, this study sets up a resident classification model so as to nail down the inner segmentation groups with the Interior Marketing view. The authors believe that the result of this study could be used as references to for the involved units effectivly promote and theoretically marketing World Expo image of Shanghai.