CAJ | 학술논문

以实体店和网上商店两种销售模式通常共用一个订货渠道来满足顾客的不同需求为背景,分析了拥有实体店和网上商店公司的最优订货策略、最优的价格调整次数问题,并推导出了不同时期的最优定价策略.然后,利用数值算例分析了价格调整次数未知与已知两种情况下的最优决策.最后,指出了未来可能的几个研究方向.
이실체점화망상상점량충소수모식통상공용일개정화거도래만족고객적불동수구위배경,분석료옹유실체점화망상상점공사적최우정화책략、최우적개격조정차수문제,병추도출료불동시기적최우정개책략.연후,이용수치산례분석료개격조정차수미지여이지량충정황하적최우결책.최후,지출료미래가능적궤개연구방향.
With the development of e-commerce, many "bricks-and-mortar" firms have transformed to "clicks-and-mortar" by incorporating online stores. The physical stores can satisfy the instant demand, while the online stores satisfy the forward demand, i.e., customers place orders online, and the firm fulfills the orders in quoted delivery time. Since the physical stores and the online stores of a "click-and-mortar" firm usually replenish inventory using the same replenishment channel, we examine the optimal order policy and the optimal price adjustment time for a "click-and-mortar" firm, and derive the optimal pricing strategy in every period. We also analyze the optimal order and pricing policies when price adjustment time is known and unknown using numerical examples. Finally, some possible further research lines are outlined.