CAJ | 학술논문

旅游业已经成为朝阳产业，在市场经济发展的驱动下，城市旅游产业发展的研究逐渐成为热点。巴中的旅游资源丰富，是国家重点发展的地区，同时具有极高的历史文化价值、科学考察价值和艺术观赏价值。运用SWOT法对巴中市的旅游产业及其相关产业的发展现状进行分析，并在对巴中旅游业的评价基础上，总结出巴中旅游产业发展的优势、劣势、机遇和挑战，提出相应解决措施，最后根据评价结果和现状分析，对巴中旅游发展提出战略建议。
여유업이경성위조양산업，재시장경제발전적구동하，성시여유산업발전적연구축점성위열점。파중적여유자원봉부，시국가중점발전적지구，동시구유겁고적역사문화개치、과학고찰개치화예술관상개치。운용SWOT법대파중시적여유산업급기상관산업적발전현상진행분석，병재대파중여유업적평개기출상，총결출파중여유산업발전적우세、열세、궤우화도전，제출상응해결조시，최후근거평개결과화현상분석，대파중여유발전제출전략건의。
Tourism has become a sunrise industry. With the development of market economy, the research of city travel industry already becomes to be a hot spot. Bazhong is the national prioritized area in China, and its tourism resource is rich. It has the culture value in history, scientific investigation value and the art enjoyment value. The paper analyzes the tourism industry in Bazhong city and the present situation of relayed industries by using the SWOT theory. Based on the evaluation of the tourism industry in Bazhong city, it sums up its superiority, inferiority, opportunities and challenges. It also puts forward some suggestions and solutions to the prohlems.