CAJ | 학술논문

对非营利组织来说,提高自身持续发展能力为社会提供公益服务是其目标之所在。实现这一目标,非营利组织必须建立一个固定的社会捐赠群体来获取稳定的资金来源。通过一个完全信息动态博弈模型的分析可知,非营利组织在管理和运作中只有充分披露所接收的社会捐赠款的使用效率和效果,才能满足捐赠人的信息需求并使其享受到捐赠行为所带来的效用,进而采取进一步捐赠行动,非营利组织也由此提高其社会公信力,并能持续地获得资金来源。
대비영리조직래설,제고자신지속발전능력위사회제공공익복무시기목표지소재。실현저일목표,비영리조직필수건립일개고정적사회연증군체래획취은정적자금래원。통과일개완전신식동태박혁모형적분석가지,비영리조직재관리화운작중지유충분피로소접수적사회연증관적사용효솔화효과,재능만족연증인적신식수구병사기향수도연증행위소대래적효용,진이채취진일보연증행동,비영리조직야유차제고기사회공신력,병능지속지획득자금래원。
Improving the ability of sustainable development and providing public service for society is the goal of non-profit organizations.Therefore non-profit organizations must establish a fixed social donation group to obtain a stable source of funds.Through a completely dynamic game model analysis,we think that non-profit organizations must fully disclose the information about efficiency and effectiveness of the use of social donations.Full information disclosure not only can meet the donor＇s demand,which make them enjoy the utility of their donation behavior and take further act,but also increase the social credibility of non-profit organizations so that they can get continual funds.