CAJ | 학술논문

铁皮石斛产业的发展有利于培育区域经济新的增长点,促进农民增收。基于广东省饶平县自然、社会经济条件以及产业基础,运用钻石理论模型剖析铁皮石斛产业发展的竞争优势状态。研究结果显示：饶平县初级生产要素较优越,人力资源等高级生产要素有待改善;铁皮石斛市场前景广阔,需求强劲;技术研发和种植方面优势明显,但深加工产品较少,产品销售未成体系,产业链较短;龙头公司企业战略较成功;国家和当地政府的大力扶持提供了重要的发展机遇。并从政府角度、经营和管理模式、企业营销策略等方面提出发展对策。
철피석곡산업적발전유리우배육구역경제신적증장점,촉진농민증수。기우광동성요평현자연、사회경제조건이급산업기출,운용찬석이론모형부석철피석곡산업발전적경쟁우세상태。연구결과현시：요평현초급생산요소교우월,인력자원등고급생산요소유대개선;철피석곡시장전경엄활,수구강경;기술연발화충식방면우세명현,단심가공산품교소,산품소수미성체계,산업련교단;룡두공사기업전략교성공;국가화당지정부적대력부지제공료중요적발전궤우。병종정부각도、경영화관리모식、기업영소책략등방면제출발전대책。
Dendrobium candidum industry is conducive to fostering the new point of growth of the regional economy,promoting the income growth of peasants.On the basis of the natural,socio-economic conditions of Raoping county and the industry base,this paper analysis the Dendrobium candidum industry competitive advantage status using the diamond theoretical model.The results show that：Primary factors of production are favorable of Raoping county,while high-level human resources and other factors of production need to be improved.Dendrobium candidum industry has a good market prospects,and the demand would remain persistently strong;Research and development and planting has advantages in Raoping county,but the level of the deep processing is low,the sale of the product is not systematic,and the industry chain is short;The strategy of leading enterprise is successful;State and local government＇s support provides an important opportunity for development.Furthermore,the paper proposes development countermeasure from such aspects as the government,business and management,corporate marketing strategies.