财务与金融
財務與金融
재무여금융
2012年
1期
54-62
,共9页
C2C电子商务%产品成交量%多层线性模型分析
C2C電子商務%產品成交量%多層線性模型分析
C2C전자상무%산품성교량%다층선성모형분석
C2C E-commerce%Product Volume%Influencing Factors%Hierarchical Linear Modeling Analysis
论文以淘宝网为对象收集样本,运用多层线性模型研究价格、信息描述、默认排名、卖家信用度和卖家好评率对成交量的影响。结果显示成交量在不同商家间存在显著的差异,价格和信息描述会对成交量产生重要影响而默认排名影响不显著,卖家信用度和卖家好评率会对成交量产生显著的影响。
論文以淘寶網為對象收集樣本,運用多層線性模型研究價格、信息描述、默認排名、賣傢信用度和賣傢好評率對成交量的影響。結果顯示成交量在不同商傢間存在顯著的差異,價格和信息描述會對成交量產生重要影響而默認排名影響不顯著,賣傢信用度和賣傢好評率會對成交量產生顯著的影響。
논문이도보망위대상수집양본,운용다층선성모형연구개격、신식묘술、묵인배명、매가신용도화매가호평솔대성교량적영향。결과현시성교량재불동상가간존재현저적차이,개격화신식묘술회대성교양산생중요영향이묵인배명영향불현저,매가신용도화매가호평솔회대성교양산생현저적영향。
This paper use the Hierarchical Linear Modeling to study the factors which affect the trading volume on product price,the information description and the default ranking,as well as the level of business credit and the favorable rate of sellers by samples data collected from Tao-Bao.We discover the volume between different sellers have significant difference,and the results showing the credit degree and the favorable rate have an obvious impact on the trading volume,while the price and information description having an influence on the volume in contrast to the not significant effect of the default ranking.
