CAJ | 학술논문

旅游大规模定制化服务方式的出现、发展和逐步普及主要受到旅游需求的变化以及科学技术的发展等因素的影响。旅游大规模定制服务区别于传统的标准化服务,具有鲜明的特征与明显的竞争优势。实施客户关系管理、提升供应链管理水平、采取＂延迟策略＋模块化技术＂的运作方式,是实现旅游业大规模定制化服务的有效途径。
여유대규모정제화복무방식적출현、발전화축보보급주요수도여유수구적변화이급과학기술적발전등인소적영향。여유대규모정제복무구별우전통적표준화복무,구유선명적특정여명현적경쟁우세。실시객호관계관리、제승공응련관리수평、채취＂연지책략＋모괴화기술＂적운작방식,시실현여유업대규모정제화복무적유효도경。
The mass customization in tourism industry,from the beginning to getting popular,has been affected by the travel need,and technological factors.Different from the traditional standardized service,the mass customization is more competitive.The effective approach for an efficient operation requires better management on the relation with clients,better supply chain,and an application of ＂delay strategy ＋ modularization＂.