CAJ | 학술논문

随着游戏的出现及发展,游戏的用户群体不断扩大,越来越多的人在游戏中花费更多的时间,他们不看电视、不听广播、不看报纸,传统媒体投放广告对他们来说产生的边际效用越来越低,这部分消费群体逐步进入广告宣传的空白状态。如何把广告有效地宣传到游戏玩家身上,是本文要探讨的主要内容。
수착유희적출현급발전,유희적용호군체불단확대,월래월다적인재유희중화비경다적시간,타문불간전시、불은엄파、불간보지,전통매체투방엄고대타문래설산생적변제효용월래월저,저부분소비군체축보진입엄고선전적공백상태。여하파엄고유효지선전도유희완가신상,시본문요탐토적주요내용。
With the emergence and development of the game, the game＇s user base continued to expand,more and more people in the game to spend more time, they do not watch TV, not listening to the radio do not read newspapers, traditional media advertising for them is becoming less and less marginal utility generated,this part of the consumer groups gradually into advertising blank.This paper mainly explores how to effectively advocate ads among game players.