CAJ | 학술논문

近些年来,随着中国企业实力的增强,跨国并购已经成为中国企业进入或扩大海外市场,扩大国际化经营战略的一种必然选择。金融危机爆发后,给我国企业跨国并购带来了一些机遇,同时在机遇的背后又蕴藏着风险。运用SWOT分析法,分析中国企业跨国并购的内在优势、劣势,以及外部环境带来的机遇和挑战,提出中国企业跨国并购的战略对策。
근사년래,수착중국기업실력적증강,과국병구이경성위중국기업진입혹확대해외시장,확대국제화경영전략적일충필연선택。금융위궤폭발후,급아국기업과국병구대래료일사궤우,동시재궤우적배후우온장착풍험。운용SWOT분석법,분석중국기업과국병구적내재우세、열세,이급외부배경대래적궤우화도전,제출중국기업과국병구적전략대책。
In recent years,with the strengthening of China’s enterprises,multinational merger has become an inevitable choice for entering and expanding the overseas market.The international financial crisis brings china’s enterprises opportunities in which hidden risks exist.The SWOT analysis is used in this paper to demonstrate the internal advantages and disadvantages,analyze the chances and challenges brought by external environment.Meanwhile,the SWOT strategy is put forward to realize the multinational merger.