CAJ | 학술논문

关系营销是营销的主要趋势,也是企业应对激烈竞争的最有效的策略之一。为了适应快速变化着的世界港口环境,也为了获得长期的生存和发展,各大港口应将关系营销列入其营销活动的首要任务中。研究港口物流行业中关系营销的驱动因素,对提升港口的竞争力具有重要的意义,也可以为研究者开展相关领域的研究提供理论上的借鉴。
관계영소시영소적주요추세,야시기업응대격렬경쟁적최유효적책략지일。위료괄응쾌속변화착적세계항구배경,야위료획득장기적생존화발전,각대항구응장관계영소렬입기영소활동적수요임무중。연구항구물류행업중관계영소적구동인소,대제승항구적경쟁력구유중요적의의,야가이위연구자개전상관영역적연구제공이론상적차감。
Relationship marketing is the main trend of marketing and the most efficient strategy for enterprises to compete successfully.In order to adjust to the rapid changing of world port environment and ensure long-term survival and development,port management should regard relationship marketing as the priority.Study of the driving forces of relationship marketing in port logistics industry is of great significance to upgrade port competitiveness and provide researches on fields concerned with theoretical references.