CAJ | 학술논문

我国旅游商品发展存在着缺乏地方特色、商品质量偏低、宣传不到位、人才瓶颈限制等问题.为此,应充分开发当地特色旅游商品,增强旅游商品文化内涵,提高旅游商品的质量和档次,重视旅游商品相关人才的培养,发挥政府的宏观调控作用,营造良好的旅游购物消费环境.
아국여유상품발전존재착결핍지방특색、상품질량편저、선전불도위、인재병경한제등문제.위차,응충분개발당지특색여유상품,증강여유상품문화내함,제고여유상품적질량화당차,중시여유상품상관인재적배양,발휘정부적굉관조공작용,영조량호적여유구물소비배경.
Problems exist in the development of tourism commodity, such as lack of local feature, poor quali-ty, inefficient propaganda,and talent bottleneck. Therefore, countermeasures are discussed in relation to the ex-ploration, improvement of tourism commodities, as well as the cultivation of talents, where governments function in macro coordination,and supply with a proper consuming environment.