CAJ | 학술논문

目前,我国乡村旅游发展很快,但旅游目的地的产品与建设存在初级化和同质化现象,备受旅游者青睐的＂乡村特色＂和＂民族特色＂正在丧失,这些问题将影响乡村旅游的可持续发展。采用问卷调查法收集了西安市周边乡村旅游市场的基础数据,经过分析,得出西安市乡村旅游市场的总体特征,进一步的交叉分析发现,不同职业的游客在住宿消费、出游方式和旅伴的选择上各有特点,不同年龄段的游客在乡村旅游活动的选择上存在差异,出游时间与停留时间之间也存在着明显的互动关系,进而与全国其他城市乡村旅游市场特征相比较,考察其异同,在此基础上,对西安市乡村旅游的持续发展提供一些建议。
목전,아국향촌여유발전흔쾌,단여유목적지적산품여건설존재초급화화동질화현상,비수여유자청래적＂향촌특색＂화＂민족특색＂정재상실,저사문제장영향향촌여유적가지속발전。채용문권조사법수집료서안시주변향촌여유시장적기출수거,경과분석,득출서안시향촌여유시장적총체특정,진일보적교차분석발현,불동직업적유객재주숙소비、출유방식화려반적선택상각유특점,불동년령단적유객재향촌여유활동적선택상존재차이,출유시간여정류시간지간야존재착명현적호동관계,진이여전국기타성시향촌여유시장특정상비교,고찰기이동,재차기출상,대서안시향촌여유적지속발전제공일사건의。
Rural tourism in China has entered a phase of vigorous development,but there is the phenomenon of primary and homogenization in tourism products and the construction of rural tourism destination,moreover,characteristic and National characteristics which enjoy high favor among tourists are losing.These issues will affect the sustainable development of rural tourism.The paper analyzes the data gained from rural tourism market in the Periphery of Xi＇an by questionnaire survey,and draws the general characteristics of the rural tourism of Xi＇an.By the further crosstab analysis,it comes to the conclusions： Firstly,tourists possessing of different occupations have different preferences in choosing residential consumption,travel modes and fellow travelers;Secondly,there is differentiation in different age segments tourists choosing from tourism rural tourism activities;Thirdly,there are obvious interaction relations between travel time and residence time.At last,compared with the characteristics of rural tourism market in other cities,the similarity and differences are gained.In the end,according to these conclusions,the paper provides some suggestions for the sustainable development of the rural tourism of Xi＇an.