CAJ | 학술논문

晚清民国时期，中国的小报繁盛。小报不论是在发行量上，还是对整个社会的影响力方面都起到了当时大报不可取代的作用，而当下小报不仅种类繁多，而且在发行、销量、社会影响方面也越发呈现出不俗的表现。在这两个阶段中，小报为什么能够在强势大报中争得自己的一席空间，原因在于小报在整个报业产业中，以其独特的发声方式，有别于主流大报的话语“冷眼旁观”社会，在一定程度上反映了中下层民众的意志。然而在这两个阶段中，小报的话语方式又是有所不同的，它们不同的话语方式在各自的不同的时代环境背景下，对社会产生了怎样的影响？运用传播社会学的理论对近代与当下小报进行对比分析，得出其话语的不同之处，并从这些分析中探寻出一条由于社会变迁而带来的“人”的变迁的图景，提出对人的关怀.
만청민국시기，중국적소보번성。소보불론시재발행량상，환시대정개사회적영향력방면도기도료당시대보불가취대적작용，이당하소보불부충류번다，이차재발행、소량、사회영향방면야월발정현출불속적표현。재저량개계단중，소보위십요능구재강세대보중쟁득자기적일석공간，원인재우소보재정개보업산업중，이기독특적발성방식，유별우주류대보적화어“랭안방관”사회，재일정정도상반영료중하층민음적의지。연이재저량개계단중，소보적화어방식우시유소불동적，타문불동적화어방식재각자적불동적시대배경배경하，대사회산생료즘양적영향？운용전파사회학적이론대근대여당하소보진행대비분석，득출기화어적불동지처，병종저사분석중탐심출일조유우사회변천이대래적“인”적변천적도경，제출대인적관부.
In the period of Late Qing Dynasty and the Republic of China playing an important role not replaced by major newspapers in circu- lation and social influence, tabloids reflect prominence in type, circulation, sale and social impact at present. In the two phases, the tabloids win a small space in newspaper industry from strong - trendy newspapers results from to a certain content expressing the middle - lower people＇s will in an unique voice way replacing the major newspapers＇indifference, but discourse patterns in two periods are different based on different social background. This paper communication sociology theory is utilized to analyze the differences between modem and contemporary tabloids to obtain the image of people changes accompanying with social transformation and further put forward the concern for human being.