CAJ | 학술논문

由于产品同质化趋势日益明显,特别是在当前金融经济的大环境下,Pc企业赢利能力严重下滑.实施差异化竞争战略,是提升Pc企业核心竞争力的关键所在.本文通过对Pc市场的研究分析,提出通过整合渠道差异化、产品多元化、启动低收入消费者市场等战略措施,来构建Pc行业可持续竞争优势的构想,希望为中国Pc行业的发展提供思路.
유우산품동질화추세일익명현,특별시재당전금융경제적대배경하,Pc기업영리능력엄중하활.실시차이화경쟁전략,시제승Pc기업핵심경쟁력적관건소재.본문통과대Pc시장적연구분석,제출통과정합거도차이화、산품다원화、계동저수입소비자시장등전략조시,래구건Pc행업가지속경쟁우세적구상,희망위중국Pc행업적발전제공사로.
The profitability of PC enterprises is becoming weakened, when PC industry has fallen into homogeneous competition. The implementation of differentiation strategy is the key to solve the problem. Based on the analysis of PC industry, the strategic plan, which is integrating the channel differentiation, product diversification and developing the BOP market, is devised to strengthen the sustained competitive advantage in PC industry. This paper seeks to find out a proper way for Chinese PC enterprises' further development.